Managing Your Online Presence
SEO is just the start, though, when dealing with how you and your company are represented online. Companies and individuals must also think about how they're being represented elsewhere on the web, also known as online reputation management. After all, while you can absolutely control what you publish, you can't control what other people decide to publish about you. You could spend every waking moment policing the Internet to track down what others are saying.
A big part of both of these things is social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
It is clear that all parts of your online presence are interrelated and complex. This is why people often hire professionals to handle some or all of their online presence. Sadly, it is also not uncommon for people to not think about their online presence as one thing, but rather as separate issues that they hire different companies to take care of. If different people handle your social media and your SEO, for example, they may not work as well together because the one company won't necessarily know what the other has planned and vice versa. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. When one company handles all of this work, it reduces redundancy and ensures a more cohesive messaging campaign.
How you present yourself online is a big part of life now for small businesses, corporations, and even individuals. Whether you're working on your own site or your company's, three of the things that you need to understand are search engine optimization, online reputation management, and social media management. These things work together to create the core of your presence online.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. There are a lot of distinct parts involved in good SEO. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO also often involves paid advertising like pay per click (PPC) ads.
SEO is just the start, though, when dealing with how you and your company are represented online. Companies and individuals must also think about how they're being represented elsewhere on the web, also known as online reputation management. After all, while you can absolutely control what you publish, you can't control what other people decide to publish about you. You could spend every waking moment policing the Internet to track down what others are saying.
A big part of both of these things is social media management. People spend a lot of time sharing information via social media. This can lead to huge advertising coups, like massively popular viral videos. When all of that attention is focused on some negative aspect of your site, however, it can really harm your company. There are also cases in which people who don't know how social media works end up posting things publicly that they intended to keep private. These mistakes get compounded when the attempt to repair the damage is equally inept.
It is clear that all parts of your online presence are interrelated and complex. This is why people often hire professionals to handle some or all of their online presence. Sadly, it is also not uncommon for people to not think about their online presence as one thing, but rather as separate issues that they hire different companies to take care of. If different people handle your social media and your SEO, for example, they may not work as well together because the one company won't necessarily know what the other has planned and vice versa. If you intend to manage most of the work yourself, hiring someone who only does the one thing you aren't doing is fine, but if you intend to outsource all of it, look for a single company instead of multiple companies to do the work. When one company handles all of this work, it reduces redundancy and ensures a more cohesive messaging campaign.
How you present yourself online is a big part of life now for small businesses, corporations, and even individuals. Whether you're working on your own site or your company's, three of the things that you need to understand are search engine optimization, online reputation management, and social media management. These things work together to create the core of your presence online.
Search engine optimization is a huge part of creating and growing a successful online presence for you or your company. There are a lot of distinct parts involved in good SEO. This includes creating relevant, keyword-driven content, building links to and from reputable sites, and even the code of your site itself. SEO also often involves paid advertising like pay per click (PPC) ads.
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