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Know the Necessary Tools in SEO Competitive Analysis

By Luis I. Hinton


If you happen to be planning to begin any kind of SEO marketing campaign, make sure that you don't just do a suitable keyword research for you to find out what are the appropriate keywords that persons essentially use to seek out your products or services on the internet.

Just what you also need to do is to produce an SEO competitive analysis. This will provide you with another excellent indication if the keywords you are focusing on might be of low levels of competition or too competitive and beginning with yet another keyword phrase might be a better choice for you.

You will find various factors that you should look into to manage to uncover the competitiveness of a particular keyword. Most SEO's worldwide use the number of competing sites that contain the same keyword on their websites as one of the earliest indicators.

To let that happen just type your keyword into Google and place quotation marks around it and Google will show you just about all websites that contain this exact keyword in their site. As soon as you see a low quantity of search results, then it just suggests that there are only a few websites who are competing for that specific keyword.

Even so this estimate only lets you know how many websites might be concentrating on the same key phrases, yet what it doesn't tell you is how well they have optimised their web site.

What counts most is the competition on the first page of Google. This is the perfect spot for generating money and that's where you can find the top rivals.

You could attain results even if you are not the best quality SEO on the planet. What you should do is to try out your best to outrun the web site that currently ranks number one for your chosen key-phrase.

To proceed a step further with your competitive analysis the next thing to look into would be your competitors backlink profile. Backlinks still are the leading SEO factor and thus are worthy of special attention.

You can use tools such as Majestic-SEO or SEOMoz's OpenSiteExplorer to do that. By doing so, you'll see what anchor text your rivals make use of and this can also be a great sign on what type of keywords they are focusing on.

Keep in mind that size counts most of the time. Those huge websites that incorporate several indexed pages will definitely trash those tiny people.

To find out how many web pages your competitor has indexed by Google simply do a site-search on Google. You could input the site:domain.com in the search box of Google and you'll then have a list of the actual number of pages they currently have within their index for the particular domain that you look for.

In Perth SEO Company, we make things simpler for you since we use a program known as Market Samurai which is capable to do all the things which are mentioned above.

Market Samurai can even provide you with the value of a certain keyword in accordance with Google Adwords costs per click, the amount of websites that use the keyword in the title tag, in the anchor text as well as a quantity of other pertinent SEO facts like the PageRank or the total number of referring websites.




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