Facebook recently unveiled version 10.0 of its iOS app, designed for Apple products, and it drew attention for a number of reasons. The reason why this app is continually upgraded, from what I have seen, is because of the idea that Facebook is turning to the mobile front. With this comes the need to upgrade its app over the course of time, which it has done well. However, with various features added in with the version 10.0 upgrade, there is a tremendous amount of discussion to be done as well.
Amongst the features that were added to the app, the one that stood out to me was the changes in how messages are sent. Let's say that you decide to post a message on Facebook but you find yourself in a place with a weaker connection, like an airplane. In any case, if you send a message in this scenario but arrive at a location where a connection is prevalent, the message in question will be sent out in that moment. It's a handy addition to a program that's commonly utilized.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.
Overall, the latest Facebook update has been met with a mixed response, at best. Users desire freedom when it comes to the apps that they utilize, so companies should not make the mistake of taking certain aspects away. Those who are knowledgeable about social media will see that something is off and those who are new to social media might be turned away as well. I can only hope that the next update is one that will be able to please everyone who uses smartphones.
Amongst the features that were added to the app, the one that stood out to me was the changes in how messages are sent. Let's say that you decide to post a message on Facebook but you find yourself in a place with a weaker connection, like an airplane. In any case, if you send a message in this scenario but arrive at a location where a connection is prevalent, the message in question will be sent out in that moment. It's a handy addition to a program that's commonly utilized.
To say that this is an addition for an online marketing firm to draw attention to would be nothing short of an understatement. Various firms, fishbat included, understand that Facebook is integral for business and its mobile focus is one that cannot be questioned. With this in mind, it's understandable why different features are going to be added to the app on a constant basis. However, it's important to understand that certain features, which were not received as positively, were added in as well.
I'd like to focus on the one change made to the ap in regards to the "Most Recent" sorting. Basically, instead of posts being show on the news feed by the times that they were posted, they are set by how popular they are, by default. This isn't a terribly detrimental change, though, as the sorting can be swapped over to "Most Recent" through a step-by-step process. However, I have to wonder how many Facebook users will take the time to go about this endeavor.
Overall, the latest Facebook update has been met with a mixed response, at best. Users desire freedom when it comes to the apps that they utilize, so companies should not make the mistake of taking certain aspects away. Those who are knowledgeable about social media will see that something is off and those who are new to social media might be turned away as well. I can only hope that the next update is one that will be able to please everyone who uses smartphones.
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