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Apple's Plans To Introduce Full-Screen, In-App Video Iads

By Adam Musa


According to several reports, Apple is planning to debut full-screen, TV-like video commercials that launch automatically on iOS devices, including the iPad and iPhone, later this year. The iAds mobile ad network will be used to manage the new video ads.



Apple has not yet said how long the new video ads will be nor whether they will be pre-roll, post-roll or intermittent-rolled during app use. The reality is that we will probably see a lot more people resorting to Jailbreaking their iOS devices in order to block advertisements if Apple decides to allow big-brand names to publish loud, long, full-screen advertisements that appear to serve only to hinder a person's ability to use an app.

No one is arguing that app developers need to earn a living and sponsored in-app ads are one way in which such developers can earn money for their work. However, do you really need to see full-screen, in-app video ads?

We do not yet know how exactly Apple plans to sell these new full-screen in-app video commercials, but there is a lot of talk online about an ad exchange auction. It is thought that many companies will be able to simply re-purpose their current TV ads for mobile viewing and thus eliminate the cost of shooting new commercials.

How effective these new ads will be is something that only time will tell. That said, companies who are thinking about buying these new ads are going to have to certainly consider the possibility that such ads could actually damage their brand if Apple's deployment of the ads severely hinders a person's experience of apps and iOS devices in general.




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