Communicating with people from different parts of the globe has become so easy these days due advanced technology. Physical location is not a barrier to communication any more as people can communicate with someone far miles away just the same way we talk to a person who is a meter away. Social media services have become interesting to both micro and macro enterprises. Social media marketing is advantageous in many ways.
Marketing via social media is more cost effective than running a paid ad or mailing all your potential and existing customers about your products. One only needs a few mega bytes internet bundles to tweet a message or post something on Facebook yet still reach a considerable number of potential customers. Social media marketing therefore reduces marketing expenses considerably.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
As many people now use social media more than they use other news sources, adverts put on social media have the potential to reach many people than other advertising agencies do. For example, advertisements that are meant to reach the youths are likely to be more effective if put on Facebook or twitter than when advertised through newspaper. Social media attracts many responses than traditional advertising methods hence achieve more results.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Research professionals agree that information obtained from social media platforms can be used for market intelligence purposes. Businesses are able to get views of their consumers on their products as well as analyze the activities of their competitors on social media. Getting information of your competitor can be uphill task using other traditional marketing strategies. If you compare it with other sampling methods for gathering market intelligence, social media is superior as it enables more people to be involved in the study.
Social media can boost your search ranking. It allows you to broadcast your content to a wide range of potential readers. Interested prospects can then visit your site, invite their friends or link up with it hence boosting your search rankings. Google and Bing particularly pay attention to social signals like this when deciding doing their search rankings.
Marketing via social media is more cost effective than running a paid ad or mailing all your potential and existing customers about your products. One only needs a few mega bytes internet bundles to tweet a message or post something on Facebook yet still reach a considerable number of potential customers. Social media marketing therefore reduces marketing expenses considerably.
Marketing through social media is particularly important where businesses need customer views on their products. Customers can easily channel their concerns, questions and comments through platforms such as Facebook or twitter. You can directly communicate with these customers by responding to them in a public domain that allows other customers to view hence offering excellent customer services at cheaply.
As many people now use social media more than they use other news sources, adverts put on social media have the potential to reach many people than other advertising agencies do. For example, advertisements that are meant to reach the youths are likely to be more effective if put on Facebook or twitter than when advertised through newspaper. Social media attracts many responses than traditional advertising methods hence achieve more results.
Social media adverts normally go beyond the confines of one geographical region. A tweet by a USA company, for instance, reaches many people outside USA than an advertisement put on USA television media house or newspaper would do. Multinational companies therefore have the ability to reach both the home and overseas markets by just one post on Facebook or one tweet.
Marketing through social media is beneficial in that it enables you to interact with potential business strategic partners that are physically not accessible just like it helps you interact with your clients. This unique opportunity is rare to find. These partners can be distributors, suppliers or strategic business partners. Social media hence enables you to develop professional networks with other entrepreneurs that can benefit your growth strategies.
Research professionals agree that information obtained from social media platforms can be used for market intelligence purposes. Businesses are able to get views of their consumers on their products as well as analyze the activities of their competitors on social media. Getting information of your competitor can be uphill task using other traditional marketing strategies. If you compare it with other sampling methods for gathering market intelligence, social media is superior as it enables more people to be involved in the study.
Social media can boost your search ranking. It allows you to broadcast your content to a wide range of potential readers. Interested prospects can then visit your site, invite their friends or link up with it hence boosting your search rankings. Google and Bing particularly pay attention to social signals like this when deciding doing their search rankings.
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