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Beginner's Guide To Search Engine Optimization

By Michael Jacksin


Search Engine Optimization is (SEO) is not easy as it used to be a few years back. Learning SEO is important in order to rank higher in search engines. With Google making things harder for Internet marketers, the more it becomes important to improve your SEO techniques to boost organic traffic to your site. Here on some things you need to learn about Calgary SEO.

Improve Titles, Headings, Images, and Content

Google is now concentrating on titles, headings, image labels, and content. If you are just a beginner in SEO, it is important that you learn to optimize titles and contents to improve your place in search engines. If you don't it could be all over for you. Make sure that your title is short and concise. Likewise, adding some headings is also necessary since it helps notify the search engine about the significance of the text.

Keyword Density

Although this might not be effective anymore, most SEO experts believe that keyword density has a vital role in boosting your search engine ranking. Calgary SEO services are aware that Google displays the pages in search results that are most relevant to the keyword you entered in the search bar. It does not matter whether the keyword is used in the content or not. However, if you insist on using a certain keyword in your article, ensure that it is not over 2%.

Build Quality Backlinks

Building quality backlinks is not easy when it comes to Calgary search engine optimization. When doing so, it should come from relevant high PR sites. So if your site is about health, getting backlinks from a real estate site with a PR8 rank would be useless.

Furthermore, you should consider adding quality backlinks from authority sites like Squidoo, YouTube, Hubpages, Yahoo Answers, and other authority sites. Even if you receive a nofollow link from these sites, it would be a big help in increasing your search engine ranking.

Many people believe that search engine optimization is already obsolete. This is not true. SEO is still very much applicable, still developing, and still going strong. As SEO continues to change, so will the methods and techniques. They will continuously evolve. So next time you hear the belief that search engine optimization is no longer working, it could only mean that it is the methods and techniques that needs some improvement and change.




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