If you're in the online marketing loop, then you have probably heard about Google moving Universal Analytics out of beta. This was so popular when it originally came out in October, 2012 that thousands of people asked to be a part of the beta. Some people got in. A lot of others did not. There was no rhyme or reason as to who was accepted. Part of that Google magic. Anyway, everyone who was rejected back then, rejoice now, because now is your chance to use Universal Analytics!
If you're not sure what it is, or if you've been living under a rock in the online marketing spheres, Universal Analytics is a brand new facet of Google that gives you super important and helpful information about who is visiting your site. Not just that, but also how you can better market to them.
People I know who have been using the beta say that they have seen huge improvements in audience interaction and attracting new visitors, who turn into customers and clients. If that doesn't excite you in online marketing, then I don't know what will.
However, these customers are few and far between. Especially when it comes to analytics. The new features combined with the old makes Universal Analytics a great tool for webmasters. In comparison with other analytics programs, Google's service comes out on top. The information it gathers is comprehensive and very useful when it comes to setting business goals.
There are some naysayers who believe that Universal Analytics isn't that great. I have heard from some of my colleagues that they haven't had much luck from this program. I'm thinking that maybe they aren't using it right. I've been researching this for such a long time - pretty much since it came out - that I'm fairly certain I know how to get what I want out of it. Google can't tell me no now! Who's with me in setting up an account?
Universal Analytics will be available to Premium users along with other features. You can however use Universal Analytics without upgrading to a Google Premium account. You should however consider investing in a Google Premium account if you mostly use the Internet to market your products. Universal Analytics is probably the best tools available for analytics. You can now get some useful data on Smartphone and tablet users to get a better idea of how efficient your outreach strategies truly are.
If you're not sure what it is, or if you've been living under a rock in the online marketing spheres, Universal Analytics is a brand new facet of Google that gives you super important and helpful information about who is visiting your site. Not just that, but also how you can better market to them.
People I know who have been using the beta say that they have seen huge improvements in audience interaction and attracting new visitors, who turn into customers and clients. If that doesn't excite you in online marketing, then I don't know what will.
However, these customers are few and far between. Especially when it comes to analytics. The new features combined with the old makes Universal Analytics a great tool for webmasters. In comparison with other analytics programs, Google's service comes out on top. The information it gathers is comprehensive and very useful when it comes to setting business goals.
There are some naysayers who believe that Universal Analytics isn't that great. I have heard from some of my colleagues that they haven't had much luck from this program. I'm thinking that maybe they aren't using it right. I've been researching this for such a long time - pretty much since it came out - that I'm fairly certain I know how to get what I want out of it. Google can't tell me no now! Who's with me in setting up an account?
Universal Analytics will be available to Premium users along with other features. You can however use Universal Analytics without upgrading to a Google Premium account. You should however consider investing in a Google Premium account if you mostly use the Internet to market your products. Universal Analytics is probably the best tools available for analytics. You can now get some useful data on Smartphone and tablet users to get a better idea of how efficient your outreach strategies truly are.
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