Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Have your site listed on applicable directories. Providing a back link on as many directories as possible is an important part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.
Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.
Have your site listed on applicable directories. Providing a back link on as many directories as possible is an important part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
About the Author:
It's no question that SEO is both relevant and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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