There's a great level of enjoyment that is seen in video games but is it possible that people will have more fun if they record everything? These types of videos are common on the Internet, often given the title, "Let's Play." Basically, people can record what they play and will speak over the footage, usually being informative if there is no comedy to be had. Nintendo has taken notice of this lately and it seems like the company's actions will play into the social media networking that the gaming mogul has.
In my mind, online marketing is something that's immensely important for any business in the world. This goes especially for Nintendo, as the company made news by claiming that it would place ads on any videos that featured gameplay videos from their titles. It doesn't seem to matter what kinds of videos they are, as long as moving pictures are seen in great numbers. I think that this could be something tremendously impactful to users who have been making money because of the videos they've posted.
On the one hand, this encourages users to be more original when it comes to their work. In this regard, it's possible that there could be a jump in quality, but the chances of this happening is, in my eyes at least, very slim. It could also be something that ultimately hurts Nintendo because, for so long, these Let's Play videos have served as free advertisement for the company. Gamers who were hesitant to purchase the products had another opinion, so who's to say such an option will fade because of Nintendo's interference?
Once the news broke, you can be certain that several fans were unhappy with the choice because it meant that many of their favorite YouTubers would probably not post videos anymore. Keep in mind that there are a select few Let's Players who are entertaining and they are able to gain a great deal of attention. With Nintendo taking hold, I think that it can do much in terms of social media networking for the company. Agencies like fishbat may believe it will do as much harm as good, if not more.
As someone who follows a select few Let's Play channels, I can tell you just how much work goes into them. It's not just a matter of talking over the games that you play; there is a great deal of editing that is seen with many of them and I think that they deserve the fans that they have gained. What happens if Nintendo takes hold of all of the videos with their games, citing ownership? I fear if the ones I enjoy take it upon themselves to fade to other sites.
In my mind, online marketing is something that's immensely important for any business in the world. This goes especially for Nintendo, as the company made news by claiming that it would place ads on any videos that featured gameplay videos from their titles. It doesn't seem to matter what kinds of videos they are, as long as moving pictures are seen in great numbers. I think that this could be something tremendously impactful to users who have been making money because of the videos they've posted.
On the one hand, this encourages users to be more original when it comes to their work. In this regard, it's possible that there could be a jump in quality, but the chances of this happening is, in my eyes at least, very slim. It could also be something that ultimately hurts Nintendo because, for so long, these Let's Play videos have served as free advertisement for the company. Gamers who were hesitant to purchase the products had another opinion, so who's to say such an option will fade because of Nintendo's interference?
Once the news broke, you can be certain that several fans were unhappy with the choice because it meant that many of their favorite YouTubers would probably not post videos anymore. Keep in mind that there are a select few Let's Players who are entertaining and they are able to gain a great deal of attention. With Nintendo taking hold, I think that it can do much in terms of social media networking for the company. Agencies like fishbat may believe it will do as much harm as good, if not more.
As someone who follows a select few Let's Play channels, I can tell you just how much work goes into them. It's not just a matter of talking over the games that you play; there is a great deal of editing that is seen with many of them and I think that they deserve the fans that they have gained. What happens if Nintendo takes hold of all of the videos with their games, citing ownership? I fear if the ones I enjoy take it upon themselves to fade to other sites.
About the Author:
Contact social media consultants, fishbat, if you're looking for more information about social media networking.. Also published at Nintendo Ads On Videos: How Can Social Media Networking Change?.
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