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Top 5 Wordpress Optimization Strategies

By Ali Mehmood


Is your WordPress website loading slowly? If yes then you might be losing customers on a regular basis. Nowadays site speed is more important than ever before. Slow sites aren't just frustrating for the visitors but also rank poorly in search engines like Google. In serious cases slow websites get penalized and removed from SERPs completely. Therefore you should take the time to speed up your WordPress blog. Listed below are some tips on how to speed up a WordPress website.

Tweak your database - A WordPress website consists of PHP files and a MySQL data source. Every post, page and comment you publish is kept in the database. First thing you need to do to make your website faster is optimize its database and get rid of all of the material that's not really essential. A few things that one could get rid of without any problems include junk comments, old post revisions and unnecessary drafts. Removing such content won't just enhance the speed of your site but will even lessen the size of your database.

Compress the graphics - Using too many unoptimized images on a webpage can have a negative impact on performance. Before uploading an image file you should compress it with the help of Photoshop or any other similar application. Almost all popular photo editing programs are capable of compressing a picture without decreasing its quality. Alternatively you can install WP Smush It! on your site. This nifty plugin automatically compresses each image added to a post or page. You can also go to the media library and optimize all the existing images.

Get rid of unneeded plugins - Adding new features to a Wordpress site by using plug-ins is amazingly easy and this is the primary reason why WordPress is regarded as the powerful blogging platform in the world. To install a plug-in you only need to click a button in the back-end control panel. However adding an excessive amount of plug-ins is capable of doing more harm than good. Every new plug-in adds some overhead to your website, lessening its efficiency. You need to get rid of needless plugins at the earliest opportunity.

Install a caching system - By default the WordPress database is queried on each and every page load. A cache plugin essentially takes a 'picture' of your site's content and provides it to your visitors without requesting it from your database each time. Using a caching plugin helps ensure that your website's content is served without the need for generating it over and over again.

Select your theme wisely - Complicated and large themes can decrease the speed of your WordPress blog. It is for this reason that you need to choose your template carefully, especially if you want to make your site load more quickly. In addition, a simple theme can provide other benefits like built-in security enhancements and beautiful designs. Also, make certain that the WordPress theme you choose must come with Search Engine Optimization features to help you reach the 1st page of Google.




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