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How Sony's Online Marketing Has Trumped Microsoft's

By Rob Sutter


While we are kicking off E3 in a big day, the gaming public has their eyes glued to the news and I am no different. I want to see what the big three have in store for the masses and the developers, along with their publishers, are most likely going to have new announcements to make as well. However, going back to the consoles, which one seems to have online marketing in the strong way possible? After evaluation, one has to give the edge to Sony as opposed to Microsoft.

It should come as no surprise that this event has garnered a great deal of attention from just about everyone. From gamers to the media, people wanted to know what was in store for Sony going forward with the PlayStation 4. The Microsoft Xbox One has definitely raised the ire of gamers, so people wondered if the PS4 would prove to be the safer bet. Having read up on the information regarding the console, I can quite happily affirm that Sony's console may be the one to turn to.

When it comes to criticisms regarding the Xbox One, you're most likely going to see the subject of DRM dropped time and time again. Used games have been especially troubling, since you wouldn't be able to play them on Microsoft's console as simply as you could have in the past. Sony has done away with this idea for the PS4 but the price has been just as great - if not greater - a selling point. The PS4 will be priced at $399, which definitely blows the $499 Xbox One out of the gaming water.

I believe that Sony's ability to heighten its online marketing has far surpassed that of Microsoft's. All of the news concerning the PS4 has had the gaming public excited, especially when they've heard about the underwhelming stories about the Xbox One. Why should they invest in a console that seems to do more to hinder their experiences for the worse as opposed to help make them great? In short, the gamers are the company's clients, which firms such as fishbat will claim should be valued.

While I may come off as somewhat rant-like, I did not want to dislike the Xbox One from the start. I wanted Microsoft to unveil a console that could prove to be stiff competition for Sony and Nintendo but is that what we had received? After all of the news concerning the console spilled, I don't think that it will be able to reach the same kind of success that the 360 did in the past. It's a case of online marketing and that of Microsoft's has been anything but robust.




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