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Nintendo & Speaking Of Profits By Bobby Jain Credit Suisse

By Rob Sutter


On the surface, it's easy to write off Nintendo as one of the "big three" video game companies that seems to be in the most dire of straits. After all, the Wii U has not exactly sold tremendously like the PlayStation 4 and Xbox One has. While they seem to have the attention of the gaming audience in general, Nintendo's console does not seem to have that level of attention tied to it. This does not necessarily mean that business is down, though, as the idea of profits is one that Bobby Jain Credit Suisse can focus on.

Nintendo is not without money, as its bank is full of it in case of any kind of financial straits that the company could fall into later. I believe this to be especially true when considering that the competition may not have the greatest foundation as far as money is concerned. For example, Sony had to recently close down an office building in order to bring down costs for itself. It is clear that there is much more to consider about these companies than what gamers see on a public basis.

Nintendo may not exactly be in the clear in terms of business in general, though. Keep in mind that while the 3DS is doing extremely well in terms of the handheld market, the Wii U seems to be all but lost on the console side of things. Sales have not exactly been roaring, even though there have been many different titles released by not only Nintendo but third-party companies. Nintendo's bank account has been crucial but I do not think that people understand just how crucial this has become.

It was said that Nintendo has, in terms of American currency, $10.5 billion in the bank; a strong statistic, to say the least, to the perspective of Bobby Jain Credit Suisse. If Nintendo wanted to go through substantial losses during the next four decades or so, it would be able to while remaining reasonably profitable. It's a financial cushion and I am sure that names such as Jain can agree. In order for Nintendo to prosper, though, there has to be a greater level of awareness about how gaming will change in the future.

Yes, there are many problems concerning Nintendo from a public standpoint. In comparison to the competition, Nintendo is seemingly a generation behind with its home video game console, meaning that not everyone is going to want to purchase it right out of the gate. However, the video game industry is one that changes on a dime. Nintendo has to learn from its mistakes because, as strong as its bank account may be, it's not like the account in question is bottomless and able to endure perpetual losses.




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