One big trend in off-page SEO (Search Engine Optimization) is to be sure that the links to your website are real. There was a time when the wholesale manufacturing of links and link farms was rampant across the Internet, and most of them were basically illegitimate.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media will still be a strong influencer of SEO performance, yet it's important to know that both Twitter and Facebook are being more stringent about what data is released to third party engines. There are also rumors that Facebook may soon be entering the Search Engine arena - stay on top those developments.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
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