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The Importance Of Ranking High For Local Keywords In Google

By Abu Dawood


The search engines have become more important than ever for helping people find the products and services that they are looking for. They have become the new Yellow Pages for the twenty first century. If your business is not ranking on page one for local keywords in Google, you thus are at a use competitive disadvantage to those that are.



When people look for a local business, they no longer just head to the yellow pages and let their fingers do the walking. Typically they will go to Google instead and type in a local keyword such as "lawyer Virginia Beach" or "plumber in Chicago." The sites that come up in the Google search results are likely to be the very first ones that they go to. If your business does not show up for these top rankings, chances are that you will not even be in the running to get that customer's business.

As a result, it is important to make sure that your site ranks well for local keywords for your region that are related to your business. These results do not just magically appear in the search engine results. A complicated computer algorithm places them there. Like all computer algorithms, it can be manipulated to get your site to the top of the rankings.

This process is known as search engine optimization (SEO). By hiring an SEO professional in your area you can get your share of the business from these profitable search results.

If you are not ranking on the first page for key local keywords in Google, then chances are your website is not going to be found. By claiming one of these coveted ranking positions, you can dramatically increase the number of new customer leads you get on a weekly basis.




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