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Social Media Marketing For Small Businesses

By Meagan Smith


One of the top ways for companies to stay in touch with their customers is via social media. Places like Facebook and Twitter are both powerful free platforms that any business owner can use to connect with potential customers and existing customers. But like every other form of marketing it needs to be done correctly from the beginning, in this article we'll share some tips and strategies with the goal of helping you get a piece of the huge social media pie.

One of the simplest and most effective ways to post updates and info about your products, services or business in general is using Twitter. This will help you not only attract new customers for your business but also manage your online reputation. Be sure that if you plan to use Twitter for business that you understand the ins and outs of keywords, demographics, hashtags and anything else that might help you get targeted followers.

Posting content on social media sites can be challenging because you must stay consistent and active as much as possible. In the end the content you post should be related to your niche, business or product. Keep in mind you are not only advertising your business but also engaging with customers which should be your main priority.

Social media should not be a place to advertise, it should be a place for you to collect feedback, customer testimonials and engage with potential customers. Don't try to sell with every single post, tweet or video, instead provide value and information that can help your audience. They can be tips or simply general information about the benefits of your products.

Your online reputation is crucial to your success online. It does not matter what type of business, product or service you are selling, what matters is that customers can connect and find you on various social platforms so they know you are the real deal. We hope these simple tips help you and that you take advantage of the social media marketing wave.




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