Whether you're a football fan or a casual observer, chances are that you've tuned into the Super Bowl for at least a small amount of time. While you did this, your eye might have been caught by a number of ads that businesses spent ample money to showcase. They are successful in certain ways, as Internet marketing companies across the board can attest. For a better understanding as to why this is the case, please read on.
Super Bowl ads and commercials are successful for many reasons, including the fact that they are simply unique compared to what plays on TV otherwise. As agencies like fishbat will tell you, this goes a long way in terms of ensuring that people remember these ads for some time to come. M&Ms put out a considerably funny, not to mention different, advertisement that featured the red M&M transforming into Danny DeVito. Nothing like this was really done before, which makes it unique.
Celebrity usage is another way that a good Super Bowl ad can be made. If you watched the game earlier this year, chances are that you've seen several men and women that you've watched in other programs. These names include, but aren't limited to, Morgan Freeman, Peter Dinklage and Matt Damon. It's been said that people will watch commercials if they feature actors and actresses they're familiar with, which was true for the Super Bowl as well.
Digital media is another factor that should go into any Super Bowl ad creation strategy. Given the fact that we live in something of a digital age, it makes sense to use as many outlets as possible. YouTube, for example, is ideal for companies that plan on showcasing their videos, even before they're scheduled to air during the Super Bowl. This will help you make the most out of different platforms, not to mention drum up additional interest.
Regardless of the product or service that you'd like to promote, it's easy to see why the Super Bowl is a prime opportunity. Of course, price has to be accounted for. This may be the toughest pill to swallow, as 30-second commercials during this game cost $5 million each, and even more in some cases. Not everyone has the means to account for this expense, but those that do will be able to reach perhaps the biggest audience they'll ever have.
Super Bowl ads and commercials are successful for many reasons, including the fact that they are simply unique compared to what plays on TV otherwise. As agencies like fishbat will tell you, this goes a long way in terms of ensuring that people remember these ads for some time to come. M&Ms put out a considerably funny, not to mention different, advertisement that featured the red M&M transforming into Danny DeVito. Nothing like this was really done before, which makes it unique.
Celebrity usage is another way that a good Super Bowl ad can be made. If you watched the game earlier this year, chances are that you've seen several men and women that you've watched in other programs. These names include, but aren't limited to, Morgan Freeman, Peter Dinklage and Matt Damon. It's been said that people will watch commercials if they feature actors and actresses they're familiar with, which was true for the Super Bowl as well.
Digital media is another factor that should go into any Super Bowl ad creation strategy. Given the fact that we live in something of a digital age, it makes sense to use as many outlets as possible. YouTube, for example, is ideal for companies that plan on showcasing their videos, even before they're scheduled to air during the Super Bowl. This will help you make the most out of different platforms, not to mention drum up additional interest.
Regardless of the product or service that you'd like to promote, it's easy to see why the Super Bowl is a prime opportunity. Of course, price has to be accounted for. This may be the toughest pill to swallow, as 30-second commercials during this game cost $5 million each, and even more in some cases. Not everyone has the means to account for this expense, but those that do will be able to reach perhaps the biggest audience they'll ever have.
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If you'd like to hire an Internet marketing company, please contact fishbat for information.. Unique version for reprint here: What To Know About Super Bowl Ads, By Internet Marketing Companies.
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