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Internet Marketing Companies: The Microblogging Pros And Cons To Know

By Arthur Williams


If you're unfamiliar with the practice known as microblogging, any Internet marketing company can tell you about it. Generally speaking, it's when information is shared through short blog posts. It can be useful when implemented properly, but there are a few things that you should be aware of. Here are some of the pros & cons associated with this strategy that will help you get the absolute most out of it.

PRO - More people will be likely to read your work. What would be easier to read: a 400-word blog post or a 2,500-word article? The former takes less time to read, but this doesn't mean that its information will be any less valuable. If anything, it can provide key points that are of the utmost importance, potentially reducing any filler in the process. While this is just one benefit, it's an important one that names such as fishbat.com can cover.

CON - Content might become too short. While microblogging requires fewer words than standard pieces of written content, this can be seen as a negative by Internet marketing companies. After all, when you're limited to certain lengths, it can be difficult to create what you have in mind. As a result, you'll have to make sacrifices where you might not have wanted to. Simply put, there are compromises to be made when it comes to microblogging.

PRO - The content that's made can be sent out quicker. Seeing as how microblogging entails smaller pieces of content, it should come as no surprise that they will be quicker to send out. What this means, in theory, is that they will be considerably easier for your general audience to consume. One of the biggest challenges of blogging is getting it out to as many people as possible. To a significant degree, microblogging alleviates this concern.

CON - You might find customization to be limited. What does this mean, you may wonder? Let's say that you have a video that you'd like to include in a blog post in order to make it more engaging. Depending on the platform you're using, you might not be able to embed a video, or perhaps any pictures in place of it. While simpler blog posts tend to perform well from an SEO standpoint, those that would like to include more should keep this in mind.




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