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The Do's & Don'ts Of Gaining Impressions With Vehicle Graphics

By Jennifer Marie Anderson

When vehicle graphics are made, one long-term goal stands out above the rest: to gain as many impressions as possible. Anyone that's involved in advertising will see this as a given, but it can be tough to get eyes locked onto your graphics as they move from place to place. How can this level of challenge be reduced, you may wonder? Here are some of the do's & don'ts that will be able to help you in this respect.

DO keep things simple. One of the most important aspects about developing vehicle graphics is that simplicity matters. You don't want to clutter or overcrowd your wraps in such a way that messages cannot be made out. This is especially true when you consider that these graphics are constantly in motion. Simplicity goes a long way, as reputable authorities such as JMR Graphics will be able to attest.

DON'T use text so small that it can't be easily read. As a matter of fact, many designers will tell you to increase your font size, as text will be arguably the most vital component of your graphics. You want to make sure that people can easily read what you have to showcase, even if the vehicles themselves are moving. Larger text will ensure that this happens. The smaller your text is, the more difficult it will be to make out what's being shown.

DO build your graphics with consistency in mind. To say that there are many vehicles to be wrapped would be an understatement. Of course, this is wholly dependent on what you have. For example, you may only want to wrap your fleet of trucks. If this is the case, all of your wraps must match from a visual standpoint. This aids in the creation of consistency, which is vital for the needs of marketing and Long Island SEO companies alike.

DON'T forget to include CTAs. Also known as calls-to-action, CTAs can make vehicle wraps all the more effective. The reason for this is that they encourage people to carry out further actions down the road. For example, if a wrap showcases a new snack food, maybe it will tell them to log onto social media to stay up-to-date on new deals. While this is a general example, it speaks to the importance that CTAs have, not only for gaining impressions but general marketing purposes.

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