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Millennials Cause A Social Media Revolution

By Danie Zolezzi


The millennial generation is unique from any generation before it. No other generation has had to grow up in a digital age where "stalking" is more than just a serial killer's form of cat and mouse. Why has it become the norm to hear "I don't know, let's stalk him" in passing conversation.

As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

In a recently published Yahoo Finance editorial, titled, "fishbat a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" the social media agency offers some insight in how to navigate through the digital world. The fourth tip in the article was "utilize social media." Many entities from various industries will choose to utilize this type of agency to commandeer their social media presence.

Why is it that despite an organization's successes, the public will ultimately always remember their failures? BuzzFeed took the liberty of publishing an entire article about social media mishaps, titled, "19 Companies That Made Huge Social Media Fails." In many of these instances, the mistake could have been completely avoided if the company if the posts that were scheduled automatically had been shut off and someone was actually monitoring them. Remember to think about whom might be "Google-ing" your name next time your friend suggests you stalk her ex-boyfriend's Instagram.




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