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Is A Woman A Better Auto Salesperson?

By George Dodson


From time immemorial, salesmen have the reputation of being slick and dishonest. Such movies as Used Cars, and The Goods: Live Hard, Sell Hard, give the impression that the only way to sell a car is to use trickery or some form of deceptiveness. Of course any car dealerships have done little to counter that perception. Traditionally, car salesmen have made a living from the commission of the sales. Thus a sale is critical for making a living.

The old adage let the buyer beware has been the watchword for many years. The idea was, was looking for a car, especially a used one, you had to know your stuff and make sure the person you're working with has your best interest at heart.

Though not all car salesmen are this way, there are a few in the market that make it necessary for you to be wary. Sales people come in all types of manner, there are the smooth talkers and others just give you the facts. There are others that don't tell if not asked. Also, there are women car salesmen alongside men. How do female car salesman survive in this environment.

It is a fact that many women are not for the idea to find a car using a salesman. Though, they might change their minds if the salesman turns out to be a woman. The reason behind this is that they trust the woman salesman to be empathetic.

In addition, most women have a softer approach. This thus draws people who would have rather ran away making them better salesmen. Women have the ability to listen better as they also want to be heard. For that reason women far more prefer a female salesman over a man.

A question that puts women down when they are buying cars is "where's your husband?" With women salesman, you're not going to get that. They assume that you know what you're doing when you come to their car lot by a car. Additionally, these women have been through this and understand what you are going through.

Women put their trust in their fellow brethren and feel that they understand each other. Empathy is one thing that is very significant when it comes to sales. Sales is all about emotions and women are more emotional than men.

Most men will deal with a woman salesman. They get to think that women know less hence aren't threatened in any way. This comes to an advantage to women salesmen who just want to earn a real payday and do a good job.




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