Search engine optimization can do more than just promote your affiliate product, it can repair an online reputation. Reputation management is extremely difficult to do yourself, but not impossible. In order to repair your online image, you have to gain as much online real estate on the major search engines and push the negative reviews like ripoff report or similar sites to the second or third page. Some companies are really good at this, while some have no clue. If that someone is you, you may find this article very useful. I've looked at a couple companies that are doing great things, one in particular, Veritas Inc Atlanta. The Veritas Inc reviews are not great. However, they are in the process of getting some great results. In this article, I will explain what they have been doing.
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this Veritas Inc video page to see an example of what this article focuses on.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
What is reputation management without backlinks? The truth is, there are some pages out there that will rank well right out of the gate. Several of the individual pages on ripoff report or scam sites can pop up to the first page of Google in no time. The reason for this is your company's name is going to be really easy to rank for. Use this to your advantage with reputation management! You can outrank ripoff report and any complaint site if you focus your keywords on your company's name, and get relevant high powered backlinks. How you get them is ultimately up to and there is a lot of information out there available on how to get those, but you must get them.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
Reputation management focuses on one primary function. Giving relevant information to people who are looking for it is the primary objective. In today's day and age, many people like to look at gossip and negative news a lot more than positive news. Just think about it for a minute, when you were in school, what was everyone gossiping about? Good things or bad things? Maybe you got involved in the conversations, maybe you didn't, but one thing is for sure...people love negative news. You know what people like even more than negative reviews? Videos! Check out this Veritas Inc video page to see an example of what this article focuses on.
Being overwhelmed with your online reputation is pretty common. Many small business owners have the same trouble. Reputation management is possible, but is extremely time consuming. If you want to badly enough, you can influence the search engine results to shed a positive light on you and your company. The company, Veritas Inc Atlanta has a horrible page of search results. These results include a ripoff report and a listing on entry level job scams blog. Surprisingly enough, this blogspot blog ranks very highly. Apparently, a past employee didn't like that he was fired and wanted everyone else to know about it. Veritas Inc has some pretty important things to note as they are making progress with their online reputation.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
What is reputation management without backlinks? The truth is, there are some pages out there that will rank well right out of the gate. Several of the individual pages on ripoff report or scam sites can pop up to the first page of Google in no time. The reason for this is your company's name is going to be really easy to rank for. Use this to your advantage with reputation management! You can outrank ripoff report and any complaint site if you focus your keywords on your company's name, and get relevant high powered backlinks. How you get them is ultimately up to and there is a lot of information out there available on how to get those, but you must get them.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
About the Author:
Veritas Inc Atlanta on Careerbuilder is an awesome example of what I've written above. Go see it and copy what Veritas Inc has done.
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