I need a LinkedIn strategy for my profile? Isn't there enough information in it already? Probably not.
When somebody clicks on your image or byline, or links in comments you make, they go right to your LinkedIn profile. It's a quick hop to your message. So having a strong message is essential, right?
The following profile sections, if completed correctly will convert more of your profile visitors into discovery calls:
Most people have an uninviting or unprofessional image. Just throwing up a photo from 10 years ago when you had hair (or worse a mullet) is a bad move. People do bizarre things with their photos, which really gives a lousy first impression. There's only one rule to follow here: Get a professional photo in appropriate work attire done every three to five years.
LinkedIn is increasingly becoming a visual social media arena. You can put a 1400 x 425 pixel image at the top as a banner to significantly spruce up your profile. This image should be as high quality as you can get. Do not use standard free LinkedIn stock images here, since this looks like you don't care. Personalize the image and get a high density one from an online stock photo service. Make sure the image reflects what you do or the results you provide. This helps brand you and makes you memorable.
Your byline or headline should state what you do in a nutshell. LinkedIn defaults to your job title, which is usually something like Head of XYZ. That might means something if you're the CEO, but you should also include a few words about what value you bring to the conversation. Otherwise, why should I connect with you? It's like an elevator pitch.
Your summary section is the key place you need to capture a deeper level of interest. What do you do? Whom do you do it for? What differentiates you? This is your chance to make a great impression, so lay it out clearly. Tell a story, whatever it takes to express your unique value to your potential customers. People will definitely read your profile before deciding to engage or not. Giving them something to read with interest is a key part of an effective LinkedIn strategy.
Keywords are very important on LinkedIn. Potential customers searching for products and services will use the search box to find people and companies who can solve their needs. LinkedIn's search engine has a unique ranking mechanism that relies on keywords, skills and the ranking of your profile versus other similar professionals. If your profile has lots of keywords, it is naturally likely to appear at the top of relevant search results. That means more potential business for you!
Getting solid recommendations is an essential part of a strong LinkedIn strategy. Ideally these should be in the words of your clients. Three to five recommendations is a good range.
The publications section is another location to show you are an industry expert. It also helps in search results. Write out papers, articles, academic projects, awards, films and other projects you've been part of.
Your LinkedIn profile, when written from the perspective of what your ideal target prospects are looking for, will work for you for years as a core part of your successful new LinkedIn strategy.
When somebody clicks on your image or byline, or links in comments you make, they go right to your LinkedIn profile. It's a quick hop to your message. So having a strong message is essential, right?
The following profile sections, if completed correctly will convert more of your profile visitors into discovery calls:
Most people have an uninviting or unprofessional image. Just throwing up a photo from 10 years ago when you had hair (or worse a mullet) is a bad move. People do bizarre things with their photos, which really gives a lousy first impression. There's only one rule to follow here: Get a professional photo in appropriate work attire done every three to five years.
LinkedIn is increasingly becoming a visual social media arena. You can put a 1400 x 425 pixel image at the top as a banner to significantly spruce up your profile. This image should be as high quality as you can get. Do not use standard free LinkedIn stock images here, since this looks like you don't care. Personalize the image and get a high density one from an online stock photo service. Make sure the image reflects what you do or the results you provide. This helps brand you and makes you memorable.
Your byline or headline should state what you do in a nutshell. LinkedIn defaults to your job title, which is usually something like Head of XYZ. That might means something if you're the CEO, but you should also include a few words about what value you bring to the conversation. Otherwise, why should I connect with you? It's like an elevator pitch.
Your summary section is the key place you need to capture a deeper level of interest. What do you do? Whom do you do it for? What differentiates you? This is your chance to make a great impression, so lay it out clearly. Tell a story, whatever it takes to express your unique value to your potential customers. People will definitely read your profile before deciding to engage or not. Giving them something to read with interest is a key part of an effective LinkedIn strategy.
Keywords are very important on LinkedIn. Potential customers searching for products and services will use the search box to find people and companies who can solve their needs. LinkedIn's search engine has a unique ranking mechanism that relies on keywords, skills and the ranking of your profile versus other similar professionals. If your profile has lots of keywords, it is naturally likely to appear at the top of relevant search results. That means more potential business for you!
Getting solid recommendations is an essential part of a strong LinkedIn strategy. Ideally these should be in the words of your clients. Three to five recommendations is a good range.
The publications section is another location to show you are an industry expert. It also helps in search results. Write out papers, articles, academic projects, awards, films and other projects you've been part of.
Your LinkedIn profile, when written from the perspective of what your ideal target prospects are looking for, will work for you for years as a core part of your successful new LinkedIn strategy.
About the Author:
The right LinkedIn strategy can help boost your sales. To get you on track to beat your sales targets check out these professional LinkedIn lead generation services.
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