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One Fifth Of E-Commerce In 2014 From Mobile Phones - Here's Why

By Adam Noah


Just five or six years ago, there was only a small amount of the population that was actually using smartphones. People were still conditioned to use traditional phones with buttons that only showed the caller ID and a few other bits of information. Today, smartphones are becoming the standard for all phones that are produced by cellular companies, which is why e-commerce businesses should be very attentive.

Although applications were developed in order to generate interest in what their websites had to offer, it is technology that allows people to use the web browsers built into their smart phones, and the ability of the websites to allow mobile users to navigate and purchase products easily, that has made it possible for over 20% of all e-commerce sales to be accomplished using smartphones today.

Where Are Most Of The Sales Coming From - Most of the sales that are being purchased with mobile phones are, not surprisingly, coming from eBay and Amazon. That is because they are the primary sources for discount products that people are conditioned to buy from. Therefore, as you would guess, they will also navigate to the stores using their mobile phones. Since so many products are available on either of these websites, and they have been modified to allow mobile users to quickly purchase products with their phones, they are the leaders, accounting for most of the 20% or over $80 billion in sales that will be generated in 2014.

How Retailers Can Take Advantage Of Smartphones - Despite the fact that these top two companies are raking in most of the sales, it is still possible for smaller companies to take advantage of this trend. As they modified the websites that they have allowing people to purchase from their cell phones, tablets, or other mobile devices, it is possible to allow even small to medium-size businesses to generate millions of dollars in sales by making their websites usable by cellular phone users.

How To Ride This Trend To Profitability - If you do have a website that offers products for sale, or services that people can buy, by modifying your website to allow people to use their web browser from their smartphone to make purchases, you will increase your sales exponentially when doing mobile advertising. You can also create an application that they can download which will allow you to post different products and sales that you have available. If your website is mobile phone friendly, you can look forward to increased revenue this year.

Today, cellular technology has moved forward at lightning speed, providing larger screens and more options, allowing people to make purchases very easily from their cellular phones. In order to ride this trend, and tap into mobile users that are more likely to purchase using their cellular phone, here are a few tips that you can use to tap into this trend of people buying with mobile devices that can certainly improve your bottom line.




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