As a report on Mashable detailed, Twitter has purchased SnappyTV. The general usage of SnappyTV is two-sided: not only is it utilized for sharing video clips but it can also be used in order to edit the content in question. With this in mind, shouldn't Twitter be able to put it to use so that it can appeal to a tremendous audience? There is much to discuss, though, and I believe that many Internet marketing companies will find it difficult to argue with such a point.
Even though SnappyTV is still a young business, having been founded in 2010, Twitter clearly saw value in this particular brand. The reason why this acquisition happened, as Mashable mentioned, is because of the idea that it could help Twitter Amplify. Essentially, what this tool will be able to do is help marketers reach audiences, beyond the confines of TV, in order to perpetuate conversation and overall engagement on Twitter. To say that Twitter Amplify has the attention of Internet marketing companies would be an understatement.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
Various reputable firms, fishbat included, will be able to tell you about how video has the potential of reaching out to various people. Internet marketing companies, in my view, should make it a point to look into Twitter Amplify if the influence of SnappyTV proves to be strong. I have no doubt that Amplify will be perhaps one of the strongest tools for marketers to use. The likelihood of it helping both advertisers and clients, though, will be determined in due time.
Fortunately, I see a tremendous amount of potential from Twitter's acquisition of SnappyTV. Video content, as stated earlier, is popular and the fact that so many people are landing jobs in this field means that it is only going to get bigger going forward. Does Twitter have the potential to expand in order to become more of a social TV service in time? If the popular social network is willing to put forth the effort, successful results may be found.
Even though SnappyTV is still a young business, having been founded in 2010, Twitter clearly saw value in this particular brand. The reason why this acquisition happened, as Mashable mentioned, is because of the idea that it could help Twitter Amplify. Essentially, what this tool will be able to do is help marketers reach audiences, beyond the confines of TV, in order to perpetuate conversation and overall engagement on Twitter. To say that Twitter Amplify has the attention of Internet marketing companies would be an understatement.
It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.
Various reputable firms, fishbat included, will be able to tell you about how video has the potential of reaching out to various people. Internet marketing companies, in my view, should make it a point to look into Twitter Amplify if the influence of SnappyTV proves to be strong. I have no doubt that Amplify will be perhaps one of the strongest tools for marketers to use. The likelihood of it helping both advertisers and clients, though, will be determined in due time.
Fortunately, I see a tremendous amount of potential from Twitter's acquisition of SnappyTV. Video content, as stated earlier, is popular and the fact that so many people are landing jobs in this field means that it is only going to get bigger going forward. Does Twitter have the potential to expand in order to become more of a social TV service in time? If the popular social network is willing to put forth the effort, successful results may be found.
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