Would you rather watch an engaging video that really tells the story and illustrates very quickly and easily how a product works, or would you want to plow through a detailed sales letter, that might or might not get to the point? Obviously, the video would be the answer most people would give.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Even a two minute run of your video is usually sufficient to cover the main points of your item, and then you can refer to a website which could have your sales letter attached to provide more detail of your offer.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Even a two minute run of your video is usually sufficient to cover the main points of your item, and then you can refer to a website which could have your sales letter attached to provide more detail of your offer.
The more different senses that you can get the prospective customer involved with, the better. While a sales letter only involves one sense, which is visual, he or she will not be as engaged as you might wish with your item. However, with a video, you not only have vision, you have audio, and you are telling a story, which can fully engage the person.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
With a video, it is very easy to show how a product works, what color it is, how large or small it is, and how it fits into the normal routine of things. If you have a product or a service that requires some steps to go through, to make it function, the video easily walks the customer through a demonstration. Videos are more personal, and it is easier to emotionally bond with your audience because you can speak with authority about the subject at hand. If a person is interested in your topic, or subject, then they are likely to watch the video.
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