This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
Whatever you plan to promote online, you just cannot get away from the two Giants of Advertising. Facebook & Google is what I call the Giants of Advertising. For example: Facebook will let you create a fan page or business page and they do not charge you. I have my own fan pages and I like using them a lot. Google on the other hand, will let you create the Google+plus page at no cost to you. I have a few of them also. Both Facebook and Google are good places to "Brand Yourself" or "Your Product" the choice is yours.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
Whatever you plan to promote online, you just cannot get away from the two Giants of Advertising. Facebook & Google is what I call the Giants of Advertising. For example: Facebook will let you create a fan page or business page and they do not charge you. I have my own fan pages and I like using them a lot. Google on the other hand, will let you create the Google+plus page at no cost to you. I have a few of them also. Both Facebook and Google are good places to "Brand Yourself" or "Your Product" the choice is yours.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Ideally, an advertising campaign should utilize them both in their advertising efforts. Since they both allow for incredible focus on what kind of name will be targeted it is possible to target very specific people with a certain narrow spectrum of what they like.
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