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Social Sites Are A Threat To Google - Here's Why

By Abraham Joseph


With the advent of Facebook, twitter, and other social media sites, Google has slowly seen its power to command traffic and advertising begin to wane. It is no longer able to compete with social media sites, even with Google Plus. The reason is that these social media sites were the first on the scene, and also provide a variety of qualities that cannot be found on Google. Let's look at the benefit of using Facebook, Twitter and other social media networks over Google to show you why they're losing hold in the online world.



If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.

Despite the fact that Yahoo also had a hold in the search engine world, it's quickly lost its prominence in regard to Google. Therefore, Google is having trouble competing against Facebook and Twitter because they have created something absolutely unique in regard to social interactions online. Google Plus is Google's attempt to compete in this market, but because it came later on, it will never have a foothold these other two websites do.

When you log into Twitter, you simply tweet what you want to say. When you log into Facebook, you can add something to your newsfeed right away. However, when you go to Google, you are conditioned to only think about finding information. Having to login to your account, and then find your way to Google Plus adds a couple extra steps, making it less easy to use.

Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.




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