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Live Marketing Looked At By Online Marketing Companies

By Robbie Sutter


To say that marketing can be done in a number of ways is something that I have a hard time arguing against. Keep in mind that many different companies will be able to utilize some of the most effective channels out there, whether you are talking about television, newsprint, or radio. However, what about the usage of actual live locations that can be put into effect for the sake of live advertising? It's an idea that came to my attention recently and online marketing companies will be able to focus on it, too.

This idea especially came to my attention after I saw the way that "Carrie" had been marketed. It was actually very creative, as it was able to put a coffee shop in New York City to use. A live prank was able to be played out, telekinesis seemingly coming to life in front of a group of then-terrified patrons. Not only has it been able to raise several emotions from these consumers but the truth of the matter is that the Internet made this video a viral sensation.

The video has been able to amass more than 25 million views, which is something that is hard for most other films to replicate. I think that individuals cannot help but to look at the way pranks are done before they are carried out. There is also that element of horror that many people enjoy, since that's the way that certain human conditioning operates. Perhaps horror could be a particular element able to come into effect within the many efforts made by online marketing companies.

For those who believe that this is the first example of live marketing done for a movie, you would be mistaken as online marketing companies can point out other ones. The efforts that were made for the sake of "The Simpsons Movie" a number of years back showed that consumers can be attracted by advertising done on a large scale. I'm sure most people were intrigued by how Kwik-E Mart was able to take the place of 7-Eleven for a short period of time. Authorities like fishbat can support such movements.

Marketing, in my mind, is something that can be done properly with the best results coming to the forefront. Performances like the one done for the "Carrie" remake is something that cannot be overstated. It did very well in not only grasping at the fear of the patrons in the coffee shop at the time but the attention of those who cannot help but consider themselves Internet enthusiasts. This example of advertising is one that will be hard to beat, even with other movies coming about later on.




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