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What Are Some Good Niche Marketing Strategies For 2014

By Nazar Bryant


One of the best ways for a firm to succeed in the current marketing arena is to identify with a niche of people who are looking for the product or service that you have to offer. The secret to marketing this niche is to devise a very tight targeting strategy that finds individuals and groups that are hungry for your product.



Facebook has an amazing process for running ads and narrowing the demographics so finite, that it is amazing. This is a great way to build a list that can be marketed to on a regular basis.

You can set up a business page on Facebook, showcasing your firm and your product, and then market from posts on that page, and the business page will serve as a landing page for any comments and posts that people will use.

Another powerful way to market to this group of people is by SMS marketing where you use text messaging to market to people. It is estimated that 98 percent of all the texts that are sent are opened just out of curiosity. That means 98 per cent of all your ads sent out by text will be looked at by the recipients.

If you are running a special for the week, just tell the recipients of your text message to bring in their smart phone with your text, and the will get the discount. How is that for digging up new prospects on the fly?

Nearly 60 per cent of all Internet searches are now being conducted by mobile devices. If you are not set up with a mobile website highlighting your services, then you could be missing out on 60 per cent of a new market. You should act now to get these new ideas off of the drawing board and into reality while they are still hot!




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