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Understanding Facebook Marketing

By Meagan Smith


You already know how big Facebook is in the social space, it's actually the #1 social networking site on the internet. With millions of people in the site everyday there is no doubt that you can use the massive popularity of Facebook to build a bigger targeted audience for your business.

Many business owners don't have a clue on where to get started, the first step would be to get yourself a fan page this is a place for you to connect with your customers and engage with other users. Believe or not through the power of social interaction you can reach a bigger audience by taking advantage of promotional tools like Facebook promoted posts.

Consider Facebook a type of content-sharing venue. It isn't just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high depending on what type of content you share.

If you want to only target current customers, use "custom audiences". This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign. Facebook advertisements can help your marketing goals. You can alter your ad to your customer base to maximize profit. You can use your own budget, doing as little or as much as you want to do. Additionally, you don't have to make a commitment that's long-term. Your ad can be stopped any time.

Growing your Facebook page organically is also important, you can do giveaways, contests and anything you can think of to entice people to signup for your email list. Facebook can be a goldmine if you use it correctly for your business. We hope you take this advice and start implementing everything we mentioned in this article to achieve better results with your business.




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