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Tuesday

Is SEO Still Effective?

By Meagan Smith


Search engine optimization does not need to be confusing, yes the SEO game has changed a lot in the past 3 years. Things that used to work 5 years ago no longer work today. But you should never give up on SEO, the goal is to improve your SEO efforts as much as possible in a way that you are not affected by Google changes in the future.

One thing that has not change is the power of sitemaps, if you can create a sitemap search engines will easily find your content. A sitemap has two functions, to show users all the areas that are available to them on your site, and provides them with an easy way to find whatever they are searching for. Sitemaps are also useful indexing tools for search engines, it allows your content to get crawl easier by the search engine spiders.

It's important your website stays clean and you always have the latest upgraded version, especially if you are using platforms like Wordpress. These days content is everything, is crucial that your content is valuable and not duplicate or spun articles. Search engines might penalized your site for having duplicate or spammy content.

Outsourcing your SEO efforts is something most people like to do to avoid the tedious tasks of building links to a site. Sometimes it can be very difficult to build quality links which is why most of us like to outsource the work to other people. You can also find many reliable SEO services online, just make sure you do your research and look for reviews and testimonials from other customers.

The number one thing to keep in mind is that unique quality content will attract more visitors and it will help your SEO efforts. If your content is spammy or recycled information then don't expect to rank on the first page for anything because it needs to be the perfect combination of quality content and proper link building strategies. The best one is a combination of article marketing, commenting and social signals. Hopefully the information in this article helps you with your next SEO adventure.




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