I heard this term edupreneurship on an online marketing webinar the other evening. I thought, yeah, that's ME! I am an educator and an entrepreneur.
I remember the first day of school last year, I looked at my class and decided, this is my last year. I am tired. Having taught for 21 years, I was not happy anymore, and I needed a change.
I had already started a small consulting agency, so my foundation was in place. What had not done been was to actually market the agency. Yes, I did a few things: registered with the state, designed a web page, bought business cards, marketed a little on linkedin.com. However, nothing serious, and not getting positive outcomes.
Marketing was something new to me. Although I had joined a few MLM's Multi-Level Marketing businesses) over my life-time, all of them had the basic format. You buy their beginner kit, go to their coaching and incredibly you were making enough to stop your full-time job. Well, the truth to this is, no, you don't, at least not at first. I'm sure you do, eventually.
One concept that I did learn from all of the MLM's was that promotion your product is key. You must breath, eat and live the product you are advertising. Working a MLM is difficult. At the time I wasn't sure I wanted to work hard enough to make the MLM m full time job.
Then I found out about blogging. I began to blog about my expertise, education. THIS was worth working hard for, so I could have financial independence.
The more I blogged, the more information I found available to me. I felt like a weight had been lifted off my shoulders. From all the MLM trainings I had attended, I realized, I had learned the basics of how to market. (Wow, I had not wasted my money after all!) Blogging your product, services, and/or ideas was marketing.
The training in learning to market my educational expertise with my consulting company was just as time consuming as the MLM market trainings. Except the fact that I could train at my own pace and not go somewhere or listen on a phone conference until 9 or 9:30 in the evening.
Here is what I have discovered to help me in my limited time promotion my blog.
1. Pay attention to podcasts. They are free. I would caution you to observe the date as information may have changed. I listen to Jon Buscall with Online Marketing & Communications Podcasts (ITunes).
2. Make a plan. Decide, what you want to market. I already had a plan in place when I first began my organization, so I knew where I wanted to go with my organization.
3. Get a mentor. This person will allow you to bounce ideas around to make sure you are not going too far off in the wrong direction.
4. Present at conferences. This is a way to get your name and branding out there.
5. Watch YouTube videos on marketing. There are so many, however, stay focused on what you want and not get sucked into the quick cash ones. You will know which sites offer good advice and ones that leave you saying, "Really?"
6. If the thought of writing is terrifying for you, there are any websites that will do it for you for a little fee, Elance.com and expert.com are two well-known ones.
7. During school breaks attend networking events to discuss your business.
Online marketing is one way to begin to ease into a full time job in online marketing and still work in education.
Leave a comment expressing your opinion, like if you do, share if you will.
I remember the first day of school last year, I looked at my class and decided, this is my last year. I am tired. Having taught for 21 years, I was not happy anymore, and I needed a change.
I had already started a small consulting agency, so my foundation was in place. What had not done been was to actually market the agency. Yes, I did a few things: registered with the state, designed a web page, bought business cards, marketed a little on linkedin.com. However, nothing serious, and not getting positive outcomes.
Marketing was something new to me. Although I had joined a few MLM's Multi-Level Marketing businesses) over my life-time, all of them had the basic format. You buy their beginner kit, go to their coaching and incredibly you were making enough to stop your full-time job. Well, the truth to this is, no, you don't, at least not at first. I'm sure you do, eventually.
One concept that I did learn from all of the MLM's was that promotion your product is key. You must breath, eat and live the product you are advertising. Working a MLM is difficult. At the time I wasn't sure I wanted to work hard enough to make the MLM m full time job.
Then I found out about blogging. I began to blog about my expertise, education. THIS was worth working hard for, so I could have financial independence.
The more I blogged, the more information I found available to me. I felt like a weight had been lifted off my shoulders. From all the MLM trainings I had attended, I realized, I had learned the basics of how to market. (Wow, I had not wasted my money after all!) Blogging your product, services, and/or ideas was marketing.
The training in learning to market my educational expertise with my consulting company was just as time consuming as the MLM market trainings. Except the fact that I could train at my own pace and not go somewhere or listen on a phone conference until 9 or 9:30 in the evening.
Here is what I have discovered to help me in my limited time promotion my blog.
1. Pay attention to podcasts. They are free. I would caution you to observe the date as information may have changed. I listen to Jon Buscall with Online Marketing & Communications Podcasts (ITunes).
2. Make a plan. Decide, what you want to market. I already had a plan in place when I first began my organization, so I knew where I wanted to go with my organization.
3. Get a mentor. This person will allow you to bounce ideas around to make sure you are not going too far off in the wrong direction.
4. Present at conferences. This is a way to get your name and branding out there.
5. Watch YouTube videos on marketing. There are so many, however, stay focused on what you want and not get sucked into the quick cash ones. You will know which sites offer good advice and ones that leave you saying, "Really?"
6. If the thought of writing is terrifying for you, there are any websites that will do it for you for a little fee, Elance.com and expert.com are two well-known ones.
7. During school breaks attend networking events to discuss your business.
Online marketing is one way to begin to ease into a full time job in online marketing and still work in education.
Leave a comment expressing your opinion, like if you do, share if you will.
About the Author:
Learn more about Blog. Stop by Dr. Genola Johnson's site where you can find out all about the business of education. Visit Jon Buscall's, visitOnline Marketing & Communications Podcasts
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