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The latest SEO news following Panda and Penguin updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Search engine optimization as we knew it before changed completely. Webmasters were complaining that their sites lost ranking, were de-indexed and even sandboxed. But you don't have to be concerned about that anymore, we'll explain the latest SEO news you need to understand within this new era.

Latest SEO news revealed

The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content material, spun articles, keyword stuffed content, and so on. Before Panda, webmasters generally used 1 article as well as 40 differents versions from the exact same article for their links developing campaign, this method doesn't function anymore. The algorithm following this update is so potent that it can recognize your article's subject by sorting out every feasible keyword, phrase you used in your article. Google is smart, if you have crappy content material, they'll notice, sooner or later they'll.

This update isn't that poor, really the answer is fairly easy: hire a good writer, create the content material your self, and create for individuals and not for the search engines.

And now we introduce to you, the accurate nightmare of all webmasters, Google Penguin update. This really is the real deal, the update that ended a large number of websites and punished millions. This poor boy is watching the techniques you use for building hyperlinks for your web site. No more Black Hat Search engine optimization, which implies that these "10,000 links each day campaigns" are out of the game for good. Using Black Hat techniques is completely forbidden now, all those automatic tools we used to use are now virtually useless, there are people who still use it but now it must be almost manual so there is no risk. Even Gray Hat techniques are dead. In this latest SEO news, what Google is attempting to achieve with this update is the fact that Google wants to show high quality, relevant content to its customers so why would he rank your Overly-optimized, full of irrelevant content material website?

It is all about White Hat techniques now, and it should have been that way since the extremely beginning. Most of the so known as "SEO experts" were actually scammers and what happened to them now? They're out of the business. Before it was extremely lucrative to create a product (generally ebooks), produce a website or landing page and then run the HEAVIEST black hat campaign ever and rank it inside a matter of months. All they cared was about the easy cash, not actually caring about how guests benefited from it. Latest SEO news inside a nutshell (suggestions integrated)

Produce a top quality item or service about something you're passionate about. We want successful business that keeps the money flowing for years. If your product is great enough, you'll get cash, don't rush it. Produce a well-designed web site to promote your product/service. Tip: include a weblog in your website. Google loves new content, and also the very best way to add daily or weekly content is via a weblog inside your website. Market your website the right way, White Hat techniques only. Stop attempting to take shortcuts because within the lengthy run, they do much more harm than good..

That is it. Now you realize precisely what to avoid and what to complete. You can also Google "Latest SEO news" for more suggestions and good practices you are able to apply for your website.




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