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Long Island Advertising Agencies & Understanding What Snapchat Is

By Robert Sutter


If you want to talk about the most commonly used apps among smartphone users, you're going to want to bring Snapchat into the discussion. Given the fact that it has been downloaded across multiple devices, it's easy to call it one of the most popular apps today. Long Island advertising agencies can agree, but they can also offer ample information as to what said app entails. Here are just a few details to help you understand what Snapchat is.

If you didn't know already, Snapchat is a photo and video-sharing app that came out in 2011. What makes this app different from others, though, is that its shared content known as "snaps" last for seconds at a time. What you should also know is that you can make what you share more artistic with the use of filters. This adds to the enjoyment of the aforementioned app and, as a result, allows it to come across as more appealing.

Another big feature of this app, according to companies like fishbat, are the various Snapchat Stories. For the uninitiated, Stories are collections of snaps that are pieced together in order to create some kind of narrative, no matter how loose it might be. This creates a story of sorts that your friends will be able to view and follow. In fact, this might be one of the most useful features that individuals and businesses alike can take advantage of.

One of the reasons why a local Long Island advertising agency might want to use Snapchat is the content involved. Keep in mind that photos and videos are digestible, especially by comparison to more long-form media. In addition, these can help reflect any brand, not only in terms of mood but the specific products they have to offer. Creativity is the name of the game, though, when it comes to utilizing Snapchat in the long term.

When it comes to the capabilities of Snapchat, you can clearly see that there is much to recognize. Hopefully the points covered earlier have encouraged you to use it more often and, if you haven't utilized it already, download it onto your own mobile device as well. To say that Snapchat is unique would be an understatement, as you'll come to learn. Not only is it great for leisure, but its potential impact on business cannot be overlooked.




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