Why use lightboxes, Lightboxes are broadly recognized as among the most effective advertising mediums available. Promotional posters and company signage which utilises the mixing of illumination and color are far more likely to catch a potential customer's eye than a non-illuminated poster or sign would do.
How does one know light boxes are so effective,Market studies have indicated that illuminated advertising draws a much higher consumer footfall, enables quicker shopper processing and offers a major increase sales matched against non-illuminated advertising. Here are some examples:
i) Fortis bank had a financial product they needed to promote, they utilised double-sided lightboxes in some of their branch windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their market research highlighted that the banks with backlit illuminated poster displays had an increase of over 30% sales of the advertised product compared with banks with exactly the same advert but showing non-illuminated posters.
ii) Boots reduced the time that clients spent at their digital photograph counters by 3-4 times, just by replacing their non-illuminated menu signage showing services and costs with bespoke illuminated menu light box displays.
iii) Bacardi market research has demonstrated that lots of folk in a nightclub environment were not certain of what they were going to order when going to the bar. When their promotion was illuminated the boost in sales of the precise promoted drink increased by over 100%
Where are lightboxes used most effectively, Lightboxes are proved to be very profitable advertising tool for various illuminated display and sign applications including: retail point of sale displays; company signs for business premises; out of doors advertising; airport signage and displays for duty free and lounges; train station notice boards and time tables; nightclub, pub and bar promotions; restaurant menu boards and signage; showroom information and promotional displays; and exhibitions or trade shows.
Illuminated window displays are a good way maximize your visibility and two sided light boxes in a store window publicizes to both customers within the and outside the store. Freestanding illuminated displays are the ideal way to bring your promotional message closer to the client so work well in bigger areas like showrooms and department stores.
How does one know light boxes are so effective,Market studies have indicated that illuminated advertising draws a much higher consumer footfall, enables quicker shopper processing and offers a major increase sales matched against non-illuminated advertising. Here are some examples:
i) Fortis bank had a financial product they needed to promote, they utilised double-sided lightboxes in some of their branch windows to illuminate the promotional poster and non-illuminated poster frames in the others. Their market research highlighted that the banks with backlit illuminated poster displays had an increase of over 30% sales of the advertised product compared with banks with exactly the same advert but showing non-illuminated posters.
ii) Boots reduced the time that clients spent at their digital photograph counters by 3-4 times, just by replacing their non-illuminated menu signage showing services and costs with bespoke illuminated menu light box displays.
iii) Bacardi market research has demonstrated that lots of folk in a nightclub environment were not certain of what they were going to order when going to the bar. When their promotion was illuminated the boost in sales of the precise promoted drink increased by over 100%
Where are lightboxes used most effectively, Lightboxes are proved to be very profitable advertising tool for various illuminated display and sign applications including: retail point of sale displays; company signs for business premises; out of doors advertising; airport signage and displays for duty free and lounges; train station notice boards and time tables; nightclub, pub and bar promotions; restaurant menu boards and signage; showroom information and promotional displays; and exhibitions or trade shows.
Illuminated window displays are a good way maximize your visibility and two sided light boxes in a store window publicizes to both customers within the and outside the store. Freestanding illuminated displays are the ideal way to bring your promotional message closer to the client so work well in bigger areas like showrooms and department stores.
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