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Crowdfunding For Women And Why Its Important

By Alta Alexander


Crowdfunding is a rather new concept. Crowdfunding for women is one way to raise money for a number of different type projects. As such, each and every woman whomever wanted to become an entrepreneur may want to check out these new opportunities. While there are multiple websites associated with the process directed only at supporting women based start-ups, some are better than others.

Unless all individuals associated with a campaign understand the process, success may be quite limited. Generally, individuals can post a plan to establish a product or service which needs financial support. Once posted, others interested in supporting the project then donate an unspecified amount of money through a secure networked website.

Many of these women oriented sites have now seen twice the success as others in the industry. While others have seen success, one of the most successful related to women in business is that of Pine Alley. Most likely because it is one of a kind in its funding, development and deployment of products and services established by and for women but in which men can also provide funding.

While men are allowed to contribute, these sites only accept campaigns established by women. In addition, while men can and often do provide funding, the main focus continues to be in relation supporting other women. Still, as all donations are appreciated the women behind these projects appreciate all the support regardless of gender.

Whether a dedicated site or one which allows posting and funding by all genders, most offer a clear plan. A plan generally includes step by step instructions from start up through completion of a campaign. A campaign is considered complete once it has been funded and the product or service has been made readily available to the public.

As these sites also benefit financially, most are happy to share information. A number offer tips and tricks on how to raise money by using the best tools available. These tools generally assist in set-up, management and completion. One important aspect of any campaign or project is that the individual have a great deal of knowledge related to the product or service to be funded.

Otherwise, the idea behind the product or service may remain only an idea even once a campaign has started. While at times individuals can keep funds provided if a campaign fails, most often a donor expects any funding provided be returned. Most all project funding websites have upfront agreements. It is expected that individuals read and understand these guidelines before becoming involved in the process whether the individual is a registered owner or funder of a campaign.

Other opportunities for obtaining funding include applying to shows like Shark Tank, or going through traditional banks, credit unions or financial firms to obtain the monies needed for a start-up. While this is the case, not all have the credit or skills necessary to obtain these type funds. As such, crowdfunding has found an online presence which can help others obtain, fund and support various projects.




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