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Why Businesses Should Take Advantage Of Responsive Website Design Edmonton

By Stacey Burt


Many people are now shifting to the use of hand held devices or mobile phones in accessing the internet. Businesses need to realize that the kind of website designs they have will implicate on the user experience from using different devices. To ensure that you are aligned to these emerging trends in website designing, you should have a site that is optimized for mobile viewing through responsive website design Edmonton, Alberta.

Consumers are searching for products and services from the internet. Today, they are not only using their PCs but also mobile devices. In fact, the use of mobile phones like smartphones in accessing internet is increasing and growing popular. Business people want to do business while on the go.

You may want to have a website that is designed for desktop users and another for mobile users, but then again, it will cost you more and may not be convenient. Now it is possible to have a website that is able to support both platforms of mobile and PC. A responsive website designing simply means that you have a site that is created so that all the contents including images and the structure will remain the same on all devices whether viewed from a PC screen or from a tablet and smartphone.

When you access the content of the site from a PC, you will view it clearly on the big screen. Similarly, when you use your mobile device, you will also see the content clearly as it retracts to fit on that small screen. This way, you are allowing your site to be accessed from both platforms- the mobile and the PCs.

It means you will not need to create separate sites for different devices. There are many benefits of having a site optimized for mobile use and they include better user experience, easy to manage, increased conversion rates, and aligning to search engine demands. A responsive design will give users an easy time when they are accessing your site.

A responsive design makes it easy for users to be able to access and navigate your site. They do not have to struggle with things like zooming or shrinking the content and images in a site to get a clear view. What happens is that the content is automatically adjusted to the size of the screen. If it is a small screen, it will retract and fit well and the same on a big screen.

When users have to struggle to see the content on your site through their mobile devices, they will most likely abandon it. These users will head to competitor sites meaning that you could lose on a traffic that you may be convert to sales. The worst thing is that the algorithm used by search engines looks at the behavior of audiences when they land on a site. If they are abandoning a site immediately they get on the pages, it may result to poor ranking on engines.

An unoptimized website could lead to a big number of people abandoning your site soon they land on the pages. This is something you would want to avoid with the responsive designs. Managing SEO campaigns is made easier with the new designs. You do not need to have two separate campaigns for different websites created for PC and mobile.




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