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Defining Company Product Management Framework

By Thomas Green


Product managers have created, built, and introduced new products based on their ideas. They do marketing to existing customers. They also have strategies in place to gain the attraction of new and potential customers. Hence, product management framework is used in order for their products to successfully enter the market sector.

They modified the standard framework multiple times until it was adaptable to the environmental operations of the company. The product life cycle had been integrated to their product management. The stages of introduction, maturity, growth, and decline are all planned, forecasted, and marketed through the help of the various departments.

Basically, there are three stages in product management. In order, they are innovation, designing, and implementation. All three have their own stages that must be completed before their product manager and his team can move on to the next stage.

Thanks to the experience and capabilities of their product development team, they are now able to complete the development of the product until its market launch. It is their responsibility to see all stages through. They invested hard work to make it successful and be added to the line of quality products they have.

First, they need to innovate. To do that, they fist must have a feasible idea that they can achieve and can integrate well in the market. They should explore their options on how to make it work and maximize its potentiality. They need to focus in outlining its product details, specifications, and usages.

Research was also conducted during this stage. They had spent and consumed so much time in gathering and learning knowledge in regards to market, competitor, and consumer buying power activities. Doing so can help them determine which product and product qualities are potentially needed in the market.

Next, designing is where they immerse on which ingredients or parts are needed. Here, they are able to experiment which ones goes well with another, and which are going to make the solution potent or the equipment running. All these will help define the whole product as it goes in to the succeeding stage.

Building the product is the last stage here. The things they found from the designing stage will be used for the final product. Its efficiency and effectiveness are tested numerous times in order to ensure that it meets the quality standards. When it does, the other departments can now prepare for the product launching. They are going to implement marketing strategies as the product begins its life cycle.

The other departments help due to the communication extended by their product team. This effective communication was the reason why upper management had their product roadmap approved. Their approval lets them execute the plans with the help of the departments of purchasing, logistics, marketing, and sales. Later, after the product launch, the development team will review the feedbacks and market data thoroughly. What will be read in there will be applied to the succeeding developments and improvements.




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