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Atlanta Search Engine Marketing Company

By Benjamin W. Luffkin


Whenever someone online uses a browser to search for a certain product it indicates to the search engines that he is interested in it. Thus, marketers come to realize that a person wants to read about and possibly purchase that item. An Atlanta Search Engine Marketing Company is in business to achieve an advantageous position on the first page of the results of the quest.

There are many search engines although people are most familiar with the major ones. Google and Bing provide results including ebay and Amazon items that are for sale. In some countries, there are those that specialize by focusing on products and services that interest only citizens who reside there.

Some others that specialize might explore apps specifically. Each time a new form of file is created, new versions of search engines will likely be devised to explore them. Currently some investigate academic material and vertical as well as horizontal explorations are done.

All SEO experts provide the results from these explorations as part of a marketing strategy. They know the rules for ranking that are imposed. They work to place the businesses they serve to appear high in the ranking on the first page of results.

He does this by selecting and using the best keywords and keyword phrases for each product. The word shoe, when typed into a browser, will give listings for shoe stores, styles of shoes and possibly shoe repair services. If stiletto heels is typed in, that style of womens shoes will appear in the results.

The ranking of a business or article is determined by the use of the optimal keyword or keyword phrase. If the keyword phrase professional dancer is typed in results might include dance studios where lessons are given to teach people to dance and live ballet performances appearing in the city the person using the computer lives in. The individual who can provide SEO services is highly skilled.

Each of these engines sets specific rules for how ranking is done. They send out spiders, or crawlers, which scan all available material on an item or subject. There are rules about how keywords must be places on pages in order to achieve a high ranking.

Complex algorithms are part of the strategy used to optimize websites for the clients who hire them. They must understand how to navigate all the rules and use them to facilitate a good marketing plan. The rules are not only complicated, but, they also change frequently.




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