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Internet Marketing In Terms Of Miiverse

By Robert Sutter


If there's one aspect that I can give Nintendo credit for, it's that it is starting to make more and more changes identical to what the norm is. It's strange to say this because it always seemed like Nintendo was always its own entity, never following conventions. This has been a matter that has always been for better and for worse since positives and negatives alike can come about. However, in terms of Miiverse, how can Internet marketing come into the picture and go on to be utilized effectively?

The reason that I'd like to talk about the Miiverse in particular is because of the recent update that was made. In essence, what this update does is that it has changed Miiverse around to the point where it functions like Twitter. Prior to the update, you could only post messages on certain forums, your content only being shown in one particular subforum without being seen elsewhere. With this new feature, you no longer have to go into a specific category for posting, making the matter much more streamlined.

Nintendo has always been, in my mind at least, unafraid to make strides within its particular industry. Whether you're talking about the simplest of directional pads or the usage of motion controls to various degrees, what was the company who initially brought them to the forefront? Nintendo's understanding of Twitter is very apparent as well as why shouldn't it be? It's a commonly utilized platform by people and the fact that it is a simple path of communication only makes it that much more of an effective option.

Companies along the lines of fishbatunderstand the weight of Twitter and how constantly it is put to use. Messages posted are short and sweet, which is effective for those who do not have much in the way of time to spare. The idea of Miiverse adopting a similar structure is ideal but I cannot help but feel as though it needs more in the way of Internet marketing. If this is seen, I would like to think that Nintendo would benefit from a greater number of users.

Do I think that Miiverse has potential? While I do not believe that it's going to ever place the current social media channels we see today, it is a very interesting, self-contained platform. Only those who own Nintendo consoles are able to make the most of it and I feel as though there is a very friendly community, albeit one that is very young. While one may not be able to find the most developed of posts, I cannot help but feel as though this platform deserves merit.




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