For those of you who have no idea who Matt Cutt is, he is among Google's leading web spam men. He spends his time battling spammers, and understands the ins and outs of the Google algorithms like few other individuals worldwide. We were fortunate enough to be at one of his lectures. This is his advice to internet marketers and bloggers.
First of all, there are a number of really useful Seo plugins available for download: Akismet, Mathematics Comment Spam Defense, Google Analytics (put in footer. php), Feed burner, Feed Replacement and Democracy (for surveys) are amongst those that Matt utilizes frequently. Spend some time to Google these plugins and see which are most suitable for your individual needs.
When reviewing site structure, he recommends to not put your blog site at the root of your domain, and rather to put your blog page at "slash dot blog" url. Individuals will connect to your root domain however also to your blog site url which will provide you with a little more page rank due to the fact that people will do two links. Also you might want to establish various other areas of your website at some point and that is why it is best to put your blog after a slash or in a sub-domain.
Also, as far as blog writing goes, it really is highly recommended to do some research with the Google keyword tool and get a whole bunch of synonyms prepared to put into your article. Having a precise idea of what individuals are looking for will permit you to reach more readers, and so will add value to your blog. Do not keyword stuff but use synonyms naturally. If you are talking about the popular web browser called Firefox, refer to it at least once on your upload as "Mozilla", due to the fact that a lot of individuals call it that way. If you are composing a blog post on cosmetics, make use of various words to say the exact same things, for example in your post url you could use the title "Altering make-up in summertime" and in your main heading you could use "Summertime make-up changes".
Use keywords as groups. This is incredibly helpful and entirely white hat. You can even go as far as having some groups that are never ever noticeable. For instance a classification called "how to" or "tips". Obviously it is not the case to have category names with popular actresses if you have a blog site on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some categories that are never ever visible. Of course it is not the case to have category names with popular actresses if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.
As far as images go, do not forget to use ALT tags. They are priceless to provide your website accessibility to the visually impaired but are likewise wonderful for search engine optimization functions. A great deal of individuals do "image" searches on Google or "video" searches. These images and videos show up because of their ALT tags, so don't waste this opportunity. Make your ALT tag maximum 5 to 7 words long, Google begins mistrusting it if it's too long. Be very specific, for example. "Seo Cape Town" and not something sales oriented like "Come and see the very best search engine optimization Business in Cape Town!"
When you utilize hash marks in your url name, Google truncates the url at the hash mark, so it will read as the exact same url, all the urls that are identical up to the hash mark. For dynamic urls (the ones including question marks), Google treats them just like static pages.
Search engines like to crawl tree shaped website structures that are neatly organized with yearly archives, groups, subcategories etc. Wordpress blog sites are really crawlable, that is why a lot of internet marketing experts utilize them.
First of all, there are a number of really useful Seo plugins available for download: Akismet, Mathematics Comment Spam Defense, Google Analytics (put in footer. php), Feed burner, Feed Replacement and Democracy (for surveys) are amongst those that Matt utilizes frequently. Spend some time to Google these plugins and see which are most suitable for your individual needs.
When reviewing site structure, he recommends to not put your blog site at the root of your domain, and rather to put your blog page at "slash dot blog" url. Individuals will connect to your root domain however also to your blog site url which will provide you with a little more page rank due to the fact that people will do two links. Also you might want to establish various other areas of your website at some point and that is why it is best to put your blog after a slash or in a sub-domain.
Also, as far as blog writing goes, it really is highly recommended to do some research with the Google keyword tool and get a whole bunch of synonyms prepared to put into your article. Having a precise idea of what individuals are looking for will permit you to reach more readers, and so will add value to your blog. Do not keyword stuff but use synonyms naturally. If you are talking about the popular web browser called Firefox, refer to it at least once on your upload as "Mozilla", due to the fact that a lot of individuals call it that way. If you are composing a blog post on cosmetics, make use of various words to say the exact same things, for example in your post url you could use the title "Altering make-up in summertime" and in your main heading you could use "Summertime make-up changes".
Use keywords as groups. This is incredibly helpful and entirely white hat. You can even go as far as having some groups that are never ever noticeable. For instance a classification called "how to" or "tips". Obviously it is not the case to have category names with popular actresses if you have a blog site on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.|You can even go as far as having some categories that are never ever visible. Of course it is not the case to have category names with popular actresses if you have a blog on i-phones, so do not be tempted to get spammy as this will not help you reach your readers.
As far as images go, do not forget to use ALT tags. They are priceless to provide your website accessibility to the visually impaired but are likewise wonderful for search engine optimization functions. A great deal of individuals do "image" searches on Google or "video" searches. These images and videos show up because of their ALT tags, so don't waste this opportunity. Make your ALT tag maximum 5 to 7 words long, Google begins mistrusting it if it's too long. Be very specific, for example. "Seo Cape Town" and not something sales oriented like "Come and see the very best search engine optimization Business in Cape Town!"
When you utilize hash marks in your url name, Google truncates the url at the hash mark, so it will read as the exact same url, all the urls that are identical up to the hash mark. For dynamic urls (the ones including question marks), Google treats them just like static pages.
Search engines like to crawl tree shaped website structures that are neatly organized with yearly archives, groups, subcategories etc. Wordpress blog sites are really crawlable, that is why a lot of internet marketing experts utilize them.
About the Author:
We normally set up Joomla or Wordpress sites and have our own set of analytics tools. If you need any aid on on-page Seo or link building, do not hesitate to contact us. seomasters.co.za.
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